Creating a logo:
5 key principles

Your logo tells about your company more than you think. Looking at your brand identity people develop expectations about your price and services. It's important to live up to them. Refined arty logo suits you better if you have an antique shop rather than a pizza place :)

Let's play a game: describe your typical client. That's easy! And now imagine your logo as if it is a person too. Who is it? A young girl or a mature man? A student or an office worker? Every logo has its nature. And now compare these two persons. Are they similar? Are they an excellent match? If you are a student who is creating a startup, make sure that your logo reflects your clients more than yourself.

These 3 types of logo are the most popular. Usually designer proposes you a combination of an icon and a word. But there are cases when they propose just a word mark. And the very common question is why would you pay a designer who just chooses fonts. But the important point is that a designer spends a lot of time to make your logo looks unique. And without an icon it is even more difficult. The font really matters. But even more important is how a designer works with it. We need to change spaces between letters and letters themselves to create a logo from a typeface. The simpler, the better. That's why Facebook and Google are not afraid of a word mark.

In terms of design, air is white space between characters, lines and elements of your logo. You need to have a lot of it, especially around your logo. Minimum safety zone is one of the most important chapters in a brandbook. This guideline is provided to every logo made in Twins Studio

Every day we see hundreds of trademarks, from your phone logo to a milk in the fridge. We suffer from the excess of information. If your logo is too complex, it's hard to remember. Quick test: can you draw your logo from memory? Ideally not only you, but also your child should be able to draw it. Yes, I know, you are not an artist. But I am sure you can draw Apple logo right now :)